Bisset Adams acted as lead design architects for the new lululemon flagship store in the heart of Regent Street. The new flagship store heralds an exciting chapter for the premium Canadian sportswear brand, which is rapidly building its European customer base.
The listed facade of the building was stripped back and remodelled and the lift and stairs reconfigured to improve customer flow to the first floor cafe, community space and yoga class area.
The store features a digital movement feature which translates customers’ yoga poses into a psychedelic flow of moving colour. The first floor also features a UV fitting room where guests can see how reflective features on their clothes look at night.
D&P produced the initial concept and Bisset Adams developed it further with lululemon’s in house design team. This builds on Bisset Adams’ previous work for lululemon in Dubai and Zurich.