Bisset Adams is the design agency and brand guardians for Mazda Motor Europe’s new Visual Identity programme and was given the ambitious target of developing an innovative retail design concept and overseeing its implementation throughout the European network in just three years, working closely with local architectural partners and expanding our European offices in the process.
Having started with a blank canvas, Bisset Adams designed, prototyped and installed trial sites for both the interior and exterior within a year, building enthusiasm for the programme as the process progressed.
Now in the implementation phase, Bisset Adams is working on an ambitious rollout programme to apply the new concept to all Mazda showrooms in Europe in time for the launch of the generation VI Mazda products. With the first dealer upgraded to the new Visual Identity during the Autumn of 2013, the Dealer Design Service will be carried out for over 2000 Mazda dealerships throughout Europe over the next two years.
We are also working alongside Mazda to refresh other areas of the brand, including office workplace environments and pop-up stores.